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About the awards

Open for entries

We are delighted to announce that the World Cognac Awards 2022 are open for entries.

New for this year is our custom-built shipping system in partnership with DHL. You can now book in your shipments easily through your online profile.

The World Cognac Awards are the global awards selecting the very best in all internationally recognised styles of Cognac.

Dates for your diary
  • Entry Deadline – 22 January 2022
  • Shipping Deadline – 5 February 2022
  • Winners announced – May 2022


We are in the midst of an extraordinary situation which is affecting those in the industry in a number of ways. However, we want to look to the future, and let you know what winning an award in the 2021 World Drinks Awards could mean for you and your business. Advertising is more important than ever, and a win at the World Drinks Awards equals direct advertising opportunities.

Winning helps consumers make their purchasing decisions. It can be hard to pick from the hundreds of products lining the shelves; but as an award winner, you will stand out You will receive logos and certificates free of charge, to use as you wish to promote your win and your product.

Every entrant receives…
  • A personalized World Cognac Awards tasting note
  • Invitation to the World Cognac Awards final round tasting in London

    Winners receive…
  • Extensive coverage on WorldCognacAwards.com
  • High resolution logos
  • International, regional and national coverage targeting Cognac consumers and trade buyers
  • Boxed set: inclusion in the World Cognac Awards boxed set, featuring the winners
  • Point of sale materials including: stickers and collarets with your award in corporate collars
  • All country and world winners are featured in the annual Best Spirits publication

    Medals, Certificates and Trophies receive…
  • Medal, certificate and logo pack
  • World Style certificate and logo pack
  • World’s Best Trophies, certificate and logo pack

    Taste categories

    V.S. / Qualité Supérieure / 3***

    Grande Champagne

    Petite Champagne

    Fine Champagne

    Other Crus

    V.S.O.P. / Napoléon / Très Vieux / Suprême

    Grande Champagne

    Petite Champagne

    Fine Champagne

    Other Crus

    X.O. / Hors d’Âge / Extra
    at least 10 years of ageing

    Grande Champagne

    Petite Champagne

    Fine Champagne

    Other Crus

    X.X.O. / Hors d’Âge / Extra Extra Old
    at least 14 years of ageing

    Grande Champagne

    Petite Champagne

    Fine Champagne

    Other Crus

    Design categories

    Bottle Design
    The overall design of the glass or PET bottle: shape, colour, functionality and any embossing, decorative finishes, coatings or direct printed elements as well as visual appeal.
    Label design
    This includes all aspects of on-bottle brand/product communication, including the application of any direct printing onto bottle, capsule or closure, as well as paper and film labels and sleeves. The pack will be judged on the overall design and quality of materials, print, decoration and application.
    Limited edition
    This category applies to pack designs where the number produced was limited, such as for a special production, occasion or season.
    New launch
    Packaging for a new product launched after February 1, 2019.
    Presentation
    This applies to the secondary, outer, presentation packaging, such as cartons, boxes, cases, plinths, chests etc. The presentation will be judged on the overall effect with the bottle in place.
    Range design
    This is a packaging design that carries through and unites a range or ‘family’ of different products from one producer or brand.
    Redesign / relaunch
    This category refers to a new or refreshed packaging design created for an existing product and introduced to the market after February 1, 2019. A picture or sample of the previous packaging must be supplied along with a description of what changes have been made and why
    Travel retail exclusive
    Packaging created specifically for sale in the duty-free / travel retail market

    The judging process

    TASTE

    Round 1
    Each Cognac is tasted in its relevant category to identify and select the category winners. Judges making up the World Cognac Awards panel include international, leading journalists, specialist drinks retailers and industry experts.

    Round 2
    The ‘Best’ Cognac in each category are then tasted against each other to select the World’s Best Cognac.

    DESIGN
    All DESIGN judging is conducted by a panel of leading international design experts.

    For each entry, the following quantities should be supplied
    • Taste only – 3 bottles
    • Design only – 2 bottles
    • Taste and Design – 3 bottles

    Shipping

    Brexit and shipping from Europe

    Customs Declarations will be required from 1 January 2021 for shipments between Great Britain and the European Union (and vice-versa). Although the EU-UK Trade and Cooperation Agreement refers to 'zero tariffs' (zero customs duties), this doesn't replace the need to generate a Customs Declaration and so a Commercial or Pro-forma Invoice is required. The trade deal only applies to Customs duties, meaning that in most cases Customs duties will not be applied to goods fulfilling all necessary "rules of origin" requirements. However, VAT will still be levied. Customs declarations are therefore required for goods to clear the border, as the UK will have left the single market and the customs union. Country-specific restrictions will still be in place and any associated licences will also be required.

    If you have any queries regarding the shipment of your samples, please get in touch via email info@worlddrinksawards.com with subject line ‘World Drinks Awards shipping query’

    Shipping Deadline (Product needs to be received by): 5 February

    Our delivery facility is open for entries. All samples should be delivered to Norwich, UK.

  • Ensure your products are packed securely.
  • Print the packaging slip from your online profile for each product
  • Complete the Quantity and ML specification
  • Attached the pack slip to the outside of the box if possible, if not please include in the box
  • If you have multiple entries per box, please attached all pack slips to the outside of the box

    The pack slip is not a customs document.

    If you have also entered your products into design, no additional product needs to be provided.

    Quantities required
    3 bottles of each product entered should be supplied with a minimum volume of 500ml
    (For premix – please use beer specifications)

    For DESIGN ONLY
    If you have only entered design, 2 bottles of each should be provided.

    We are delighted to introduce our new shipping system which. You can then ship your entries straight through our own booking system in conjunction with DHL. For a set shipping fee, we get your shipment booked in and arrange for pick up. This fee will then cover any duties as well.

    When you are shipping your entries yourself, please ensure that all customs, clearance and any associated costs have been paid. If these are not paid, World Beer Awards can either not accept the entries or will have to invoice any costs occurred, including a £25.00 administration fee. All duty invoices will come directly from our accounts team.

    Rates

    Entry fees

    Note: price is for each entry
     1 entry2 entries3 entries4+ entries
    Sterling
    Taste & Design£245 + VAT£235 + VAT£225 + VAT£215 + VAT
    Design£169 + VAT£164 + VAT£159 + VAT£154 + VAT
    Taste or Design£169 + VAT£164 + VAT£159 + VAT£154 + VAT
    Euro
    Taste & Design€315€305€295€285
    Design€210€205€200€195
    Taste or Design€210€205€200€195
    USD
    Taste & Design$410$395$380$365
    Design$280$270$260$250
    Taste or Design$280$270$260$250
    Canadian Dollar
    Taste & Design$460$445$430$415
    Design$320$310$300$290
    Taste or Design$320$310$300$290

    Terms & conditions

  • Products must be sent by prepaid post and be received by the Shipping Date listed.
  • Entries are only accepted on a completed online entry form with the appropriate entry fee.
  • If an entry is withdrawn by the Due Date (or disqualified), the entry fee will be returned subject to an administration charge of 50% of the entry fee. Products will be made available for collection at the entrant’s expense or retained by the Organiser if not collected within eight weeks of the Due Date. Due Date is the entry deadline.
  • If an entry is withdrawn after the Due Date, no refunds will be given. This includes entries for which product has not been received.
  • Payment in full is required before judging commences.
  • Substitutions of entries is possible, but needs to be communicated to the World Drinks Awards prior to the Due Date.
  • If you are shipping your entries yourself, please ensure that all customs, clearance and any associated costs have been paid in advance. If these costs are not paid, the World Drinks Awards will invoice any costs occurred, including a £25.00 administration fee. If these costs remain unpaid, the World Drinks Awards are unable to accept the entries.
  • The judges’ decision on all matters is final.
  • The Organisers may, at their discretion, refuse to accept an entry.
  • The Organisers may alter the closing date for the awards, place an entry in the most appropriate style, rule that an entry may not compete or is ineligible to compete, or alter the date, time or place on or at which the awards are scheduled to take place.
  • The Chair of Judges has the power to disqualify any entry not deemed as meeting the entry criteria.
  • These rules are governed by the laws of the UK.
  • Please note: bottles are unable to be returned. Our policy on unreturned bottles is as follows:
    o Opened bottles may be poured at trade and consumer events to promote the individual brand, or included in a charity bottling, the proceeds of which are distributed to charity.
    o Closed bottles may be distributed to individual charities on a case by basis, or presented for auction, all proceeds of which are distributed to charity.
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